Courage is the formula of his success
For every effort there is a risk that comes from the possibility of failing the attempt.
But there is no worse condition than giving up of fear of failure and abandonning of any effort.
The story of Ekrem Lluka is unusual. Because of people’s expectations. Because of the drama surrounding his personality, which makes him a myth of modern times.
But there aren’t many unusual things in the life of one of the most successful businessman in Kosovo and the region. Uncommon are only his courage and attempt to exploit the opportunities and to create opportunities for others.
Courage is the formula that has made Ekrem Lluka the president and the owner of the powerful corporate “Dukagjini” which includes sectors such: media, telecommunication, financial institutions, press, journalism, tourism, education, construction and trade.
Ekrem Lluka was born in Peja in 1959.
“Our family was not poor, but neither rich during those times. Neither I differed from my peers until the age of adulthood.”
As a 20 years old was employed in public printing house “Planika”, then the only printing house in the city of Peja.
“Working on printing house made me appreciate money and think of other commitments. We had two hectares of land and I asked my father to let me work the land. He said that he cannot give me the land in trust. I said him to let me try.”
By that moment, Ekrem Lluka would not have time for usual recreation with peers and family. For decades he would work for hours, trying every given opportunity and attempting to succeed.
“I had good earnings of working the land for that age that I was, but I did not stop working in the printing house. I woke up at 4 o’clock in the morning went out and worked the land, at 7 a.m. went to the printing house. After finishing there I went back to the land and continued working until midnight. At 24 years old I was able to build the house with my income. On the first floor of it I built locals and begin to think how to use them. I dreamt of a small printing house because I had the skill of crafting.”
The dream would come true three years later. With savings of hard working in the land and in printing house he would buy the machinery for the printing house “Dukagjini”, bringing back this name in Peja.